📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Pep Boys-Manny, Moe & Jack Social Media Strategy

Eager to learn how Pep Boys-Manny, Moe & Jack is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Pep Boys-Manny, Moe & Jack.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Pep Boys-Manny, Moe & Jack is a well-known company that specializes in automotive aftermarket parts and services. Founded in 1921, it has established a strong presence in the United States, with over 930 locations nationwide. With its headquarters in Philadelphia, Pennsylvania, Pep Boys primarily caters to automobile owners and enthusiasts.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Pep Boys has been successful in engaging with its target audience. One of the strengths of their strategy is their consistent presence across multiple social media platforms. They actively maintain profiles on Facebook, Twitter, Instagram, and YouTube, allowing them to reach a diverse range of customers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Pep Boys-Manny, Moe & Jack's Successful Social Media Strategy

On these platforms, Pep Boys effectively utilizes various content formats to engage and educate their audience. Their posts often include informative videos on DIY car maintenance, product reviews, and special promotions. By providing valuable content, they establish themselves as a reliable source of information and build trust with their followers.

Conclusion

Furthermore, Pep Boys actively interacts with its audience by responding to comments, inquiries, and reviews. This shows a dedication to customer service and fosters a sense of community among their followers. Their prompt and helpful responses effectively address customer concerns and strengthen brand loyalty.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video