Case Study: PeopleSoft Social Media Strategy
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Introduction
PeopleSoft, a leading enterprise software company, is headquartered in Pleasanton, California, USA. With a global presence, it caters to clients across various industries and sectors in countries such as the United States, Canada, Australia, India, and several European countries.
Before: The Challenges of Social Media Marketing
Harnessing the power of social media, PeopleSoft has successfully implemented an effective marketing strategy that allows them to engage with their audience, build brand awareness, and create a strong online presence.
After: PeopleSoft's Successful Social Media Strategy
On social media platforms such as Facebook, Twitter, and LinkedIn, PeopleSoft shares valuable content such as industry insights, product updates, and customer success stories. This enables them to establish themselves as a thought leader in the enterprise software space and provides useful information to their target audience.
Conclusion
Additionally, PeopleSoft actively interacts with their followers by responding to comments, questions, and concerns promptly. This promotes a sense of community and builds trust among their audience, creating a positive brand image.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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