Case Study: Peoples Energy Social Media Strategy

Eager to learn how Peoples Energy is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Peoples Energy.

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Peoples Energy is a multinational energy company with its headquarters based in the United States. While serving customers worldwide, its primary focus remains on providing reliable energy solutions in countries such as the United States, Canada, and Mexico. With a diverse range of clientele from residential to commercial, Peoples Energy aims to meet the energy requirements of individuals and businesses alike.

Before: The Challenges of Social Media Marketing

Being active on social media platforms, Peoples Energy has successfully utilized this medium to engage with its audience and build a strong online presence. One commendable aspect of their social media strategy is their consistent delivery of educational content. By providing informative posts and articles, they empower their audience with knowledge about energy-related topics, helping them make informed decisions about their energy consumption.

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After: Peoples Energy's Successful Social Media Strategy

Moreover, Peoples Energy excels in customer interaction through social media. They promptly respond to queries, concerns, and feedback, showing their commitment to providing excellent customer service. This active engagement creates a sense of trust and reliability, enhancing their relationship with customers and potential clients.


However, there are some areas where Peoples Energy can improve their social media marketing strategy. Firstly, they could focus on diversifying their content formats. While educational articles are beneficial, incorporating visual content such as videos and infographics can help capture the attention of a broader audience. Additionally, incorporating user-generated content can foster a sense of community and encourage greater participation from their followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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