📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Penumbra Social Media Strategy

Eager to learn how Penumbra is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Penumbra.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Penumbra is a global technology company with its headquarters located in San Francisco, California. The company has a strong presence in multiple countries, including the United States, Europe, and Asia. Penumbra primarily caters to clients in the healthcare industry, offering innovative medical devices and solutions.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Penumbra has effectively utilized various platforms to engage with its target audience and amplify its brand presence.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Penumbra's Successful Social Media Strategy

On platforms like Facebook and Instagram, Penumbra consistently shares informative and engaging content. They provide updates on new products, share success stories, and showcase the impact of their medical devices on patients' lives. By personalizing their content and incorporating real-life experiences, Penumbra successfully builds trust and credibility among its online community.

Conclusion

Penumbra's social media strategy also includes actively responding to customer inquiries and feedback. Their prompt and helpful responses demonstrate a commitment to customer satisfaction and foster a positive brand image. By maintaining an open dialogue with their audience, Penumbra creates a sense of community and encourages users to share their own experiences.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video