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Case Study: Pennzoil-Quaker State Social Media Strategy

Eager to learn how Pennzoil-Quaker State is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Pennzoil-Quaker State.

Continue reading to find out!



Pennzoil-Quaker State is a well-established company in the automotive industry, primarily known for its high-quality motor oils, lubricants, and other car maintenance products. With its headquarters based in the United States, Pennzoil-Quaker State has a global presence, catering to clients and customers in various countries across the world.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Pennzoil-Quaker State has successfully utilized these platforms to engage with its target audience and promote its products in an effective manner. With a strong focus on building brand awareness and establishing a sense of community, the company has implemented several noteworthy strategies.


After: Pennzoil-Quaker State's Successful Social Media Strategy

One of the commendable aspects of Pennzoil-Quaker State's social media marketing strategy is its commitment to providing valuable content to its audience. The company regularly shares informative and engaging posts, including car maintenance tips, product reviews, and industry news. By offering useful information, Pennzoil-Quaker State positions itself as a trusted authority in the automotive field, fostering customer loyalty.


Furthermore, the company actively encourages user-generated content, inviting its followers to share their experiences with Pennzoil-Quaker State products. This approach not only strengthens the bond between the brand and its customers but also serves as a powerful word-of-mouth marketing tool. By showcasing real-life stories and testimonials, Pennzoil-Quaker State effectively demonstrates the benefits of its products to a wider audience.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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