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Case Study: Penn National Gaming Social Media Strategy

Eager to learn how Penn National Gaming is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Penn National Gaming.

Continue reading to find out!

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Penn National Gaming is a well-established gaming and racing company headquartered in Wyomissing, Pennsylvania. With a strong presence in the United States, particularly in Pennsylvania, Michigan, and West Virginia, Penn National Gaming caters to a wide range of clients, including avid gamers, racing enthusiasts, and recreational gamblers.

Before: The Challenges of Social Media Marketing

On social media, Penn National Gaming shines as a beacon of engaging content and effective marketing strategies. It fully understands the power of social media platforms in reaching and connecting with its target audience. One of the company's notable strengths is its ability to create captivating and interactive content that keeps its followers engaged. From exciting game previews and behind-the-scenes footage to promotions and giveaways, Penn National Gaming ensures that its social media presence is highly entertaining and engaging for its followers.

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After: Penn National Gaming's Successful Social Media Strategy

Additionally, Penn National Gaming effectively leverages user-generated content to boost its social media marketing efforts. By encouraging its audience to share their gaming experiences and stories using specific hashtags, the company taps into the power of user-generated content to foster a sense of community and build strong relationships with its customers. This strategy not only generates valuable content but also creates a positive and authentic brand image.


While Penn National Gaming excels in many aspects of social media marketing, there are areas where improvement could be made. Firstly, the company could benefit from a more comprehensive influencer marketing strategy. Collaborating with influential personalities and content creators in the gaming and racing industry can significantly expand the reach of its social media campaigns and increase brand awareness among new audiences.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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