Case Study: Peab Social Media Strategy
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Introduction
Peab is an international construction and civil engineering company, with headquarters in Sweden and operations in several countries including Norway, Denmark, and Finland. With a focus on delivering high-quality projects and sustainable solutions, Peab primarily serves clients in the public and private sectors, ranging from government entities to commercial enterprises.
Before: The Challenges of Social Media Marketing
On social media, Peab has successfully established a strong presence, utilizing various platforms to engage with their audience. They leverage social media to showcase their ongoing projects, share inspiring stories, and highlight their commitment to sustainability and community development. By effectively communicating their values and expertise, Peab has managed to build brand awareness and keep their followers informed and engaged.
After: Peab's Successful Social Media Strategy
One of the notable aspects of Peab's social media strategy is their emphasis on visual content. They regularly share captivating images and videos that capture the essence of their projects, making the content more appealing and shareable. This helps them reach a wider audience and generate excitement around their work.
Conclusion
In addition to visual content, Peab actively encourages user-generated content through the use of hashtags and contests. They invite followers to share their experiences and perspectives related to construction, architecture, and sustainability, creating a sense of community and fostering interactions with their audience. This approach helps in building a loyal and engaged following.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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