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Case Study: Payless Shoesource Social Media Strategy

Eager to learn how Payless Shoesource is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Payless Shoesource.

Continue reading to find out!

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Introduction

Payless Shoesource: A Global Footwear Retailer

Before: The Challenges of Social Media Marketing

Payless Shoesource is a well-established footwear retailer that operates in multiple countries around the world. With its headquarters based in Topeka, Kansas, Payless Shoesource primarily targets budget-conscious consumers seeking affordable footwear options without compromising on style. Let's take a closer look at the company's social media marketing strategy, highlighting its strengths and areas for improvement.

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After: Payless Shoesource's Successful Social Media Strategy

Embracing Social Media Engagement

Conclusion

Payless Shoesource excels at utilizing social media platforms to engage with its target audience. By actively maintaining accounts on popular networks such as Facebook, Instagram, and Twitter, the company ensures that it remains visible and accessible to its customers. Through regular updates, Payless Shoesource shares new product releases, promotions, and discounts, encouraging followers to visit their stores or shop online. This approach allows the company to create a sense of excitement and urgency, prompting users to take immediate action.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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