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Case Study: Parker-Hannifin Social Media Strategy

Eager to learn how Parker-Hannifin is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Parker-Hannifin.

Continue reading to find out!

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Introduction

Parker-Hannifin Corporation, headquartered in Cleveland, Ohio, is a global leader in motion and control technologies. With operations in over 50 countries, the company caters to a wide range of clients, including aerospace, industrial, and mobile equipment manufacturers.

Before: The Challenges of Social Media Marketing

In its social media marketing strategy, Parker-Hannifin leverages various platforms to effectively engage with its target audience and increase brand awareness.

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After: Parker-Hannifin's Successful Social Media Strategy

Firstly, the company actively shares informative and relevant content on its social media channels. By providing valuable insights, industry news, and product updates, Parker-Hannifin positions itself as a thought leader and resource for its followers. This approach helps to establish credibility and build trust among its online community.

Conclusion

Secondly, Parker-Hannifin effectively utilizes visuals on social media. From captivating images to engaging videos, the company showcases its innovative products and solutions in a visually appealing manner. This visual content helps to enhance user experience and attract more attention, ultimately driving greater engagement and sharing on social media.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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