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Case Study: Pacific Gas and Electric Social Media Strategy

Eager to learn how Pacific Gas and Electric is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Pacific Gas and Electric.

Continue reading to find out!

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Introduction

Pacific Gas and Electric Company (PG&E) is a leading energy company headquartered in San Francisco, California. With a presence primarily in the western United States, PG&E serves over 16 million customers, including residential, commercial, and industrial clients. As a provider of natural gas and electricity, the company focuses on delivering safe, reliable, and sustainable energy solutions to its diverse customer base.

Before: The Challenges of Social Media Marketing

On social media, PG&E has demonstrated a strong and effective marketing strategy, utilizing various platforms to engage with its audience and promote its brand. Here are some of the positive aspects of their social media presence:

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Ideas about KPIs and OKRs for employee advocacy

After: Pacific Gas and Electric's Successful Social Media Strategy

1. Active engagement: PG&E actively listens and responds to customer queries and concerns on social media. Their responsive approach helps build trust and establish a positive reputation among their customers.

Conclusion

2. Educational content: The company shares informative and educational content related to energy conservation, safety tips, and sustainable practices. By providing valuable knowledge, PG&E positions itself as an industry leader and demonstrates its commitment to the environment.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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