Case Study: Pacific Basin Shipping Social Media Strategy
Eager to learn how Pacific Basin Shipping is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Pacific Basin Shipping.
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While Pacific Basin Shipping has been successful in utilizing social media for engagement and brand building, there are areas where the company can further improve its strategy. Firstly, the company could enhance its visual content by sharing more photos and videos showcasing their fleet, onboard operations, and the people behind the scenes. Visual content tends to attract more attention and increase engagement on social media platforms. Secondly, Pacific Basin Shipping could explore the potential of emerging platforms such as Instagram and TikTok to reach a wider audience, especially the younger demographic that is more active on these platforms.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.