📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Paccar Social Media Strategy

Eager to learn how Paccar is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Paccar.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Paccar is a global leader in the design, manufacturing, and distribution of high-quality commercial vehicles. With headquarters in Bellevue, Washington, Paccar operates in various countries including the United States, Canada, Mexico, and Europe. Its clientele primarily consists of trucking companies, distributors, and fleet owners, providing them with innovative and reliable transportation solutions.

Before: The Challenges of Social Media Marketing

Paccar's social media presence has been commendable, leveraging platforms like Facebook, Twitter, LinkedIn, and YouTube to engage with its audience effectively. By utilizing these channels, Paccar has successfully built a community of loyal followers, who actively participate in discussions, share their feedback, and contribute to the brand's online reputation.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Paccar's Successful Social Media Strategy

One of the strengths of Paccar's social media strategy is its focus on providing valuable content to its audience. The company frequently shares updates about its latest products, advancements in trucking technology, and industry insights. By offering useful information, Paccar positions itself as a thought leader in the commercial vehicle market, attracting and retaining customers who see the value in its expertise.


Paccar also excels in showcasing its strong customer support through social media. The company promptly responds to customer inquiries, addresses concerns, and provides assistance as needed. This personalized approach helps foster customer loyalty and satisfaction, further enhancing Paccar's reputation in the industry.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video