Case Study: Ozon Social Media Strategy

Eager to learn how Ozon is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Ozon.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Ozon is a leading e-commerce platform that operates primarily in Russia, Kazakhstan, and Belarus. With its headquarters in Moscow, the company aims to cater to a diverse range of clients with its wide selection of products, including electronics, books, household items, and more.

Before: The Challenges of Social Media Marketing

On social media, Ozon has managed to establish a strong presence and implement various effective strategies to engage its audience. Firstly, the company actively interacts with its customers, responding promptly to their queries, comments, and concerns. This enables them to build trust and maintain a positive relationship with their audience, ultimately increasing customer satisfaction.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Ozon's Successful Social Media Strategy

Moreover, Ozon utilizes social media platforms to share engaging and informative content. They frequently post updates about new product launches, special offers, and exclusive deals, which not only keeps their followers informed but also generates excitement and interest among potential customers.


Additionally, Ozon organizes contests, giveaways, and interactive campaigns to further engage its audience. This strategy encourages user participation and helps spread brand awareness through user-generated content, further extending the company's reach and influence on social media.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video