Case Study: Owens-Illinois Social Media Strategy
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Introduction
Owens-Illinois (O-I) is a leading glass packaging company with headquarters in Perrysburg, Ohio. With operations in over 23 countries worldwide, O-I serves a diverse range of clients across industries such as food and beverage, pharmaceuticals, and cosmetics.
Before: The Challenges of Social Media Marketing
O-I has recognized the power of social media marketing and has effectively utilized various platforms to engage with its target audience. One of the notable aspects of their social media strategy is the emphasis on visual content. O-I frequently shares captivating images and videos that showcase the versatility and quality of their glass packaging solutions. This visual storytelling not only grabs attention but also highlights the company's commitment to innovation and sustainability.
After: Owens-Illinois's Successful Social Media Strategy
In addition to eye-catching visuals, O-I effectively leverages social media to educate and inform its audience. They regularly share informative articles, product updates, and industry insights, establishing themselves as a trusted resource within their respective sectors. By positioning themselves as thought leaders, O-I builds credibility and fosters lasting relationships with their clients.
Conclusion
Furthermore, O-I actively engages with their audience by encouraging user-generated content. They run contests and campaigns that encourage customers to share their experiences with O-I products, creating a sense of community and customer loyalty. This user-generated content not only helps O-I expand their reach but also allows them to gain valuable insights into consumer preferences and trends.
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