Case Study: Owens Corning Social Media Strategy

Eager to learn how Owens Corning is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Owens Corning.

Continue reading to find out!

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Owens Corning is a global building materials company that is headquartered in Toledo, Ohio, USA. With operations in more than 30 countries, they serve a wide range of clients including construction professionals, homeowners, and industrial businesses.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Owens Corning has effectively utilized various platforms to connect with its target audience. They have established a strong presence on platforms like Facebook, Twitter, Instagram, and YouTube, engaging directly with customers and industry professionals. By sharing informative and visually appealing content, they have been successful in promoting their products and services.

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After: Owens Corning's Successful Social Media Strategy

One of the notable strengths of Owens Corning's social media strategy is their consistent engagement with their followers. They actively respond to customer comments and inquiries, providing personalized assistance and building a sense of trust and credibility. This two-way communication helps in creating a positive brand image and fostering customer loyalty.


Another commendable aspect of their social media approach is their focus on sharing valuable and educational content. Owens Corning regularly posts tips, tutorials, and case studies showcasing the successful implementation of their products. By providing this kind of useful information, they position themselves as industry experts and enhance customer confidence in their offerings.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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