📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Overstock.com Social Media Strategy

Eager to learn how Overstock.com is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Overstock.com.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Overstock.com is a popular online retailer headquartered in the United States. With a strong presence in countries such as the US, Canada, and the UK, the company caters to a wide range of clients with its diverse product offerings. Its commitment to providing quality products at competitive prices has made it a reliable choice for customers around the world.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Overstock.com has been successful in many aspects. Firstly, the company actively engages with its audience on various social media platforms, such as Facebook, Twitter, and Instagram. By responding to customer queries and comments promptly, Overstock.com ensures that its followers feel valued and heard. This effective communication helps to build trust and loyalty among its customer base.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Overstock.com's Successful Social Media Strategy

Furthermore, Overstock.com effectively leverages user-generated content to promote its brand. By encouraging customers to share their experiences and posts, the company not only showcases its products in real-life situations, but also creates a sense of community among its customers. This approach not only allows Overstock.com to expand its reach through customer advocacy, but also humanizes the brand by featuring authentic content.


Additionally, Overstock.com utilizes influencer marketing to create brand awareness. By collaborating with influencers who align with their values and target audience, the company effectively taps into new markets and creates buzz around their products. Leveraging the credibility and reach of influencers has proven to be a successful strategy for Overstock.com in expanding its brand visibility.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video