Case Study: Outokumpu Social Media Strategy

Eager to learn how Outokumpu is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Outokumpu.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Outokumpu is a leading global stainless steel producer headquartered in Helsinki, Finland. With production facilities in Finland, Germany, Sweden, and the United States, Outokumpu serves a wide range of clients across various industries, including construction, automotive, and energy.

Before: The Challenges of Social Media Marketing

On social media, Outokumpu has successfully leveraged its strong brand presence to engage with its audience and showcase its innovative products and solutions. The company's social media strategy is characterized by several positive aspects.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Outokumpu's Successful Social Media Strategy

Firstly, Outokumpu actively shares relevant industry news, updates, and insights, establishing itself as a thought leader in the stainless steel sector. By providing valuable content, the company positions itself as a go-to resource for professionals and individuals seeking information about stainless steel.


Secondly, Outokumpu effectively utilizes visual content, such as images and videos, to highlight its products and applications. This allows the company to visually demonstrate the versatility and quality of its stainless steel offerings, engaging its audience and generating interest.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video