Case Study: Outokumpu Social Media Strategy
Eager to learn how Outokumpu is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Outokumpu.
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Introduction
Outokumpu is a leading global stainless steel producer headquartered in Helsinki, Finland. With production facilities in Finland, Germany, Sweden, and the United States, Outokumpu serves a wide range of clients across various industries, including construction, automotive, and energy.
Before: The Challenges of Social Media Marketing
On social media, Outokumpu has successfully leveraged its strong brand presence to engage with its audience and showcase its innovative products and solutions. The company's social media strategy is characterized by several positive aspects.
After: Outokumpu's Successful Social Media Strategy
Firstly, Outokumpu actively shares relevant industry news, updates, and insights, establishing itself as a thought leader in the stainless steel sector. By providing valuable content, the company positions itself as a go-to resource for professionals and individuals seeking information about stainless steel.
Conclusion
Secondly, Outokumpu effectively utilizes visual content, such as images and videos, to highlight its products and applications. This allows the company to visually demonstrate the versatility and quality of its stainless steel offerings, engaging its audience and generating interest.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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