Case Study: Outbrain Social Media Strategy
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Introduction
Outbrain is a digital advertising company that specializes in content recommendation. Headquartered in New York City, Outbrain operates globally with a presence in countries such as the United States, United Kingdom, France, Germany, Brazil, and Australia. The company primarily caters to publishers, advertisers, and marketers, helping them reach their target audiences effectively.
Before: The Challenges of Social Media Marketing
On social media, Outbrain has implemented a robust marketing strategy that has garnered positive results. Firstly, the company excels at crafting engaging and shareable content. By creating compelling articles, videos, and infographics, Outbrain successfully captures the attention of its audience and encourages them to share the content with their social networks.
After: Outbrain's Successful Social Media Strategy
Secondly, Outbrain actively leverages user-generated content to amplify its brand presence. Through various social media platforms, the company encourages customers, partners, and industry influencers to share their experiences with Outbrain. By doing so, Outbrain not only expands its reach but also builds trust and credibility through genuine user testimonials.
Conclusion
Furthermore, Outbrain actively engages with its audience on social media by responding promptly to comments, queries, and feedback. This active interaction helps to humanize the brand and fosters a sense of community around Outbrain's products and services.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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