Case Study: Outback Steakhouse Social Media Strategy

Eager to learn how Outback Steakhouse is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Outback Steakhouse.

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Outback Steakhouse is a popular casual dining restaurant chain that specializes in Australian-inspired cuisine. With headquarters in Tampa, Florida, Outback Steakhouse has expanded its presence globally, operating in countries such as the United States, Canada, Australia, and several others. The company's primary target audience comprises individuals and families seeking a relaxed dining experience with a focus on quality food and friendly service.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Outback Steakhouse has successfully utilized various strategies to engage with its audience and promote its brand. Firstly, the company actively maintains a strong presence on popular social media platforms such as Facebook, Instagram, and Twitter, ensuring that it reaches a wide range of potential customers. By regularly posting high-quality content, such as tantalizing food images, promotions, and updates, they effectively capture the attention of their followers.

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After: Outback Steakhouse's Successful Social Media Strategy

The company also excels at leveraging user-generated content. Outback Steakhouse encourages customers to share their dining experiences using branded hashtags, allowing them to showcase positive reviews and interactions. By featuring these customer posts on their social media accounts, the company not only demonstrates its commitment to customer satisfaction but also encourages further engagement from its audience.


Outback Steakhouse has been successful in utilizing social media platforms for customer service as well. They proactively respond to customer feedback and queries, providing timely and personalized assistance. This approach not only allows them to address customer concerns effectively but also fosters a positive online reputation and strengthens customer loyalty.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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