Case Study: Otter Tail Social Media Strategy

Eager to learn how Otter Tail is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Otter Tail.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Otter Tail Company is a multinational corporation with its headquarters in the United States. It operates mainly in North America and has a diverse range of clients across industries such as energy, manufacturing, and infrastructure development. The company prides itself on providing innovative solutions and exceptional customer service.

Before: The Challenges of Social Media Marketing

On social media, Otter Tail has been successful in many ways. Firstly, they have a strong social media presence across various platforms, including Facebook, Twitter, LinkedIn, and YouTube. This allows them to reach a wider audience and engage with their customers effectively. They regularly post updates about their latest projects, new product launches, and industry news, keeping their followers well-informed. Additionally, they make good use of visuals such as images and videos, making their content more engaging and shareable.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Otter Tail's Successful Social Media Strategy

Moreover, Otter Tail actively responds to customer inquiries, comments, and concerns on social media. This personal touch shows their commitment to customer satisfaction and fosters a positive brand image. They also encourage user-generated content by hosting contests and campaigns that encourage customers to share their experiences with Otter Tail's products and services. By amplifying customer voices, they create a sense of community and strengthen brand loyalty.


However, there are areas where Otter Tail can improve its social media marketing strategy. Firstly, they could benefit from a more consistent posting schedule. While they share informative and engaging content, the frequency of their posts can be irregular at times. Establishing a consistent posting schedule would help them maintain a steady flow of content, keeping their followers engaged and active.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video