📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Otsuka Social Media Strategy

Eager to learn how Otsuka is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Otsuka.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Otsuka is a global company that specializes in the pharmaceutical and healthcare industries. With headquarters in Tokyo, Japan, the company has a strong presence in several countries, including the United States, Europe, and Asia. Otsuka primarily addresses healthcare professionals, patients, and consumers through its products and services.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Otsuka has adopted several effective strategies. Firstly, the company consistently engages with its target audience by regularly posting relevant and informative content on various platforms. This includes updates on new products, research findings, and healthcare tips, demonstrating their expertise and commitment to quality.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Otsuka's Successful Social Media Strategy

Secondly, Otsuka actively encourages user-generated content and interactions. By running campaigns and contests, the company motivates its followers to share their experiences with Otsuka products or their personal health journeys. This approach not only fosters a sense of community but also helps in building trust and brand loyalty among its consumers.


Another notable aspect of Otsuka's social media marketing is its focus on education and awareness. The company strives to provide accessible and accurate information about various health conditions, treatments, and preventive measures. This helps in empowering individuals to take charge of their health and well-being, positioning Otsuka as a reliable source of expertise in the industry.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video