Case Study: Oshkosh Truck Social Media Strategy

Eager to learn how Oshkosh Truck is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Oshkosh Truck.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Oshkosh Truck is a renowned global manufacturing company headquartered in Oshkosh, Wisconsin, USA. With operations in several countries, including Australia, Belgium, Canada, France, and Mexico, the company caters to a diverse range of clients in various industries, such as defense, fire and emergency, commercial, and access equipment.

Before: The Challenges of Social Media Marketing

On social media, Oshkosh Truck has implemented a number of effective strategies to engage its audience and enhance brand awareness. Firstly, they regularly share compelling content showcasing their innovative products and solutions. This includes high-quality images, videos, and informative articles that highlight the company's expertise and the benefits of their offerings. By doing so, they effectively showcase their capabilities to potential clients and establish themselves as industry leaders.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Oshkosh Truck's Successful Social Media Strategy

Secondly, Oshkosh Truck actively engages with their audience by responding to comments, messages, and inquiries in a timely manner. This level of interaction promotes trust and builds a positive brand image, as it shows that the company values its customers and is readily available to address their needs. Additionally, they encourage user-generated content, such as customer testimonials and product reviews, which further reinforces their credibility and fosters a sense of community.


Despite their successful social media efforts, there are still areas where Oshkosh Truck can further improve its strategy. Firstly, they could enhance their use of storytelling to create a deeper emotional connection with their audience. By sharing stories of how their products have made a difference in real-world scenarios or by featuring their employees and their dedication to quality, the company can humanize their brand and generate stronger engagement.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video