Case Study: Orkla Social Media Strategy
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Introduction
Orkla is a multinational conglomerate with its headquarters in Oslo, Norway. It operates in various countries, including Norway, Sweden, Denmark, Finland, Latvia, Lithuania, Estonia, the Czech Republic, Slovakia, Hungary, Poland, Austria, and Switzerland. The company caters to a wide range of clients, spanning industries such as branded consumer goods, grocery, and consumer health.
Before: The Challenges of Social Media Marketing
On social media, Orkla's marketing strategy demonstrates its commitment to engaging with its audience and building brand awareness. The company actively maintains a presence on various platforms, including Facebook, Instagram, Twitter, and LinkedIn. By leveraging these channels, Orkla effectively reaches out to its target audience, which consists of both consumers and business professionals.
After: Orkla's Successful Social Media Strategy
One notable aspect of Orkla's social media marketing strategy is its emphasis on creating valuable and relevant content for its followers. The company regularly shares informative articles, videos, and interactive posts related to its products, services, and industry trends. This approach helps to establish Orkla as a thought leader and a go-to resource for its audience.
Conclusion
In addition to content creation, Orkla effectively uses social media platforms to facilitate customer engagement and support. The company promptly responds to customer inquiries, comments, and concerns, providing a personalized touch that fosters trust and loyalty.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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