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Case Study: Orion Engineered Carbons Social Media Strategy

Eager to learn how Orion Engineered Carbons is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Orion Engineered Carbons.

Continue reading to find out!

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Orion Engineered Carbons is a global company specializing in the production and distribution of carbon black, a key component used in various applications, including coatings, plastics, and tires. With headquarters located in the United States, Orion operates in multiple countries worldwide and serves a diverse clientele ranging from automotive manufacturers to construction companies.

Before: The Challenges of Social Media Marketing

On social media, Orion Engineered Carbons has successfully established a strong presence, leveraging various platforms to engage with its audience, create brand awareness, and provide valuable content. Here are some of the positive aspects of their social media marketing strategy:

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After: Orion Engineered Carbons's Successful Social Media Strategy

Firstly, Orion regularly shares informative and educational content related to carbon black and its applications. This approach positions the company as an industry expert, establishing credibility and trust among its target audience. By offering valuable insights, tips, and case studies, they are actively engaging with their followers and demonstrating their expertise.


Moreover, Orion actively encourages user-generated content and customer testimonials on social media. They showcase how their products are utilized by their clients, further validating their reputation and building brand loyalty. By sharing these success stories, Orion not only enhances their credibility but also strengthens their relationship with customers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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