Case Study: Origin Energy Social Media Strategy

Eager to learn how Origin Energy is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Origin Energy.

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Origin Energy is a leading energy company that operates primarily in Australia and New Zealand. With its headquarters in Sydney, Australia, the company serves a wide range of clients, including residential, commercial, and industrial customers.

Before: The Challenges of Social Media Marketing

In the realm of social media, Origin Energy has shown a strong presence and commitment to engaging with its customers. They have successfully leveraged different platforms such as Facebook, Twitter, and Instagram to connect with their audience and share valuable content. By regularly posting updates about their products, services, and sustainability initiatives, Origin Energy has effectively created a sense of community and dialogue with their followers.

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After: Origin Energy's Successful Social Media Strategy

One of the most commendable aspects of Origin Energy's social media marketing strategy is their emphasis on educating and informing their audience. They consistently share informative articles, videos, and infographics that help customers better understand energy consumption, efficiency, and renewable alternatives. By becoming a reliable source of information, Origin Energy establishes itself as a trusted advisor in the industry.


Moreover, Origin Energy actively addresses customer concerns and inquiries through their social media channels. They promptly respond to comments, messages, and tweets, ensuring that customers' voices are heard and their issues are resolved. This proactive approach to customer service not only fosters customer loyalty but also enhances their reputation as a company that genuinely values its customers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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