Case Study: Oriental Land Social Media Strategy
Eager to learn how Oriental Land is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Oriental Land.
Continue reading to find out!
Introduction
Oriental Land is a multinational company headquartered in Japan, primarily operating in the entertainment and tourism industry. With a focus on providing unique and unforgettable experiences, Oriental Land caters to clients and visitors from various countries, including Japan, China, South Korea, and other parts of Asia.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, Oriental Land has implemented several effective strategies to engage its audience and showcase its offerings. Firstly, their active presence on platforms such as Facebook, Instagram, and Twitter allows them to connect with their target market on a wider scale. By sharing visually appealing content, such as stunning photographs and videos of their theme parks and attractions, Oriental Land captivates the attention of potential visitors.
After: Oriental Land's Successful Social Media Strategy
Furthermore, Oriental Land consistently updates its social media pages with informative and engaging content to keep followers informed about new attractions, events, or promotions. By providing exclusive insights into behind-the-scenes activities, special discounts, and interactive contests, Oriental Land fosters a sense of excitement and anticipation among their audience.
Conclusion
Moreover, Oriental Land actively encourages user-generated content by encouraging visitors to share their experiences using specific hashtags or tagging the company's official accounts. This not only increases engagement but also provides valuable social proof and testimonials, which helps to build trust and credibility.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
