Case Study: Orica Social Media Strategy
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Introduction
Orica is a global leader in the provision of commercial explosives and blasting systems, serving customers in over 100 countries around the world. With its headquarters based in Melbourne, Australia, the company operates across various sectors, including mining, construction, and infrastructure development.
Before: The Challenges of Social Media Marketing
On social media, Orica has successfully implemented a well-rounded marketing strategy that engages its diverse range of customers and stakeholders. Through their social media platforms, the company actively shares informative content and updates about their products, services, and industry insights. Orica leverages these channels to connect with its target audience, including mining companies, construction firms, and other key industry players.
After: Orica's Successful Social Media Strategy
One of the notable aspects of Orica's social media marketing strategy is its focus on providing valuable and educational content. The company regularly publishes articles, videos, and infographics that offer industry-related tips, best practices, and latest trends. By sharing such information, Orica positions itself as a trusted source of knowledge and expertise for its customers.
Conclusion
Furthermore, Orica actively engages with its online community through social media. The company encourages dialogue and interaction with its followers by responding to comments, messages, and inquiries promptly. This personalized approach helps to foster a sense of connection and builds trust with its audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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