📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Oracle Social Media Strategy

Eager to learn how Oracle is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Oracle.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Oracle Corporation is a multinational technology company headquartered in Redwood City, California, USA. With a presence in over 175 countries, Oracle caters to a wide range of clients, including businesses of all sizes, government organizations, and educational institutions. Known for its expertise in cloud computing, database management systems, and enterprise software, Oracle offers innovative solutions that empower businesses to thrive in the digital era.

Before: The Challenges of Social Media Marketing

On social media, Oracle demonstrates a strong marketing strategy that effectively engages its target audience and reinforces its brand image. Firstly, the company maintains an active presence on various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. This wide reach ensures that Oracle can connect with its diverse clientele and industry professionals across different networks.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Oracle's Successful Social Media Strategy

Secondly, Oracle consistently shares high-quality content that is informative and relevant to its audience. Through blog posts, articles, and videos, the company provides valuable insights into industry trends, best practices, and thought leadership. By sharing its expertise, Oracle positions itself as a trusted advisor and resource, fostering credibility and customer loyalty.

Conclusion

Furthermore, Oracle actively engages with its followers by responding to comments, questions, and inquiries promptly. This commitment to customer service on social media helps build positive relationships and enhances the overall customer experience. By addressing concerns and providing timely support, Oracle displays its dedication to customer satisfaction.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video