Case Study: OPAP (Organization of Football Prognostics) Social Media Strategy

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Introduction

Intro:

Before: The Challenges of Social Media Marketing

OPAP, also known as the Organization of Football Prognostics, is a prominent company operating in the field of sports betting and lottery games. Established in Greece in 1958, OPAP has expanded its reach to other countries as well, including Cyprus, Germany, and the Netherlands. With its headquarters located in Athens, OPAP primarily caters to sports enthusiasts and individuals seeking entertainment through gambling.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: OPAP (Organization of Football Prognostics)'s Successful Social Media Strategy

Good things this company does on social media:

Conclusion

1. Engaging Content: OPAP excels in creating captivating content that resonates with its target audience. From match highlights and player interviews to behind-the-scenes footage, OPAP leverages social media platforms to keep its followers updated and entertained.

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