Case Study: Oneok Social Media Strategy
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Introduction
Oneok is a leading energy company headquartered in Tulsa, Oklahoma. With operations across the United States, Oneok primarily serves clients in the natural gas and natural gas liquids sectors. Their services include gathering, processing, storage, and transportation of these energy resources.
Before: The Challenges of Social Media Marketing
On social media, Oneok has implemented an effective marketing strategy that helps them connect with their target audience and build brand awareness. They have successfully leveraged various platforms to engage with their stakeholders and communicate their message effectively.
After: Oneok's Successful Social Media Strategy
Oneok excels in using social media to provide valuable industry insights and updates to their followers. They regularly share informative content such as industry trends, market analysis, and expert opinions, which helps position them as thought leaders in the energy sector. By sharing relevant and timely information, Oneok has built trust and credibility among their audience.
Conclusion
Another strength of Oneok's social media marketing strategy is their emphasis on engaging with their followers. They actively respond to comments, messages, and inquiries from their audience, creating a sense of community and fostering two-way communication. This personalized approach helps them build stronger relationships and gain valuable feedback from their stakeholders.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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