Case Study: On Holding Social Media Strategy
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Introduction
On Holding is a global athletic footwear and apparel company headquartered in Zurich, Switzerland, with a strong presence in over 50 countries worldwide. The company caters to athletes and performance-oriented individuals, offering a range of innovative products to enhance sports performance.
Before: The Challenges of Social Media Marketing
On Holding has successfully utilized social media platforms to connect with its target audience and elevate its brand presence. With strategic social media marketing initiatives, the company has effectively engaged with potential customers and fostered a strong online community.
After: On Holding's Successful Social Media Strategy
Through its social media channels, On Holding showcases its products in action, leveraging influencers and athletes to demonstrate the performance capabilities of their footwear and apparel. This approach helps to build trust and credibility among their target audience, ultimately driving sales and brand loyalty.
Conclusion
The company actively encourages user-generated content, encouraging customers to share their experiences and stories with On Holding products. By featuring this content on their social media platforms, On Holding leverages the power of authentic customer testimonials, creating a sense of community and increasing brand visibility.
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