Case Study: Omnicare Social Media Strategy

Eager to learn how Omnicare is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Omnicare.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Omnicare is a leading global provider of healthcare services, with headquarters in the United States. The company operates in several countries, including the United States, Canada, and Germany, catering primarily to the needs of senior populations. With an aim to enhance the quality of life for seniors and improve healthcare outcomes, Omnicare employs a comprehensive social media marketing strategy.

Before: The Challenges of Social Media Marketing

On social media, Omnicare effectively utilizes various platforms to engage with its target audience and showcase its expertise in healthcare services. The company regularly shares valuable content such as blog posts, articles, and videos focusing on senior health and wellness. By providing informative and educational content, Omnicare positions itself as a trusted resource for seniors and their families.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Omnicare's Successful Social Media Strategy

Omnicare also actively participates in conversations related to senior healthcare on platforms like Twitter and LinkedIn. Through these interactions, the company builds relationships with industry professionals, fostering collaborations and partnerships. Additionally, Omnicare encourages user-generated content, inviting customers to share their experiences and testimonials, thereby establishing social proof and enhancing credibility.


Although Omnicare has a strong social media presence, there are areas where the company can further improve its strategy. Firstly, Omnicare could benefit from more frequent and consistent posting across all social media platforms. Regular updates would help maintain a consistent presence and keep the audience engaged. Secondly, the company should consider diversifying its content formats by incorporating visual elements like infographics or short videos to make its content more appealing and shareable. Lastly, Omnicare would benefit from actively monitoring and responding to customer feedback and inquiries on social media, showcasing its commitment to customer satisfaction.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video