Case Study: OM Group Social Media Strategy

Eager to learn how OM Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for OM Group.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


OM Group is a global company operating in several countries, with its headquarters based in the United States. This dynamic company caters to a wide range of clients, from small businesses to large corporations, providing them with innovative solutions in various industries.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, OM Group has adopted several strategies that have proven successful. Firstly, they utilize multiple social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to reach a diverse audience. This allows them to connect with clients and potential customers on different channels, optimizing their reach.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: OM Group's Successful Social Media Strategy

Secondly, OM Group focuses on creating engaging and shareable content. They understand the importance of capturing the attention of their audience and regularly post content that is informative, entertaining, and visually appealing. By doing so, they increase the likelihood of their content being shared, expanding their reach organically.


Furthermore, OM Group actively engages with their followers by responding to comments, messages, and inquiries promptly. They encourage two-way communication, building a strong rapport with their audience. This personalized approach makes customers feel valued and fosters loyalty towards the brand.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video