📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Olympus Social Media Strategy

Eager to learn how Olympus is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Olympus.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Olympus, a renowned multinational corporation, is renowned for its high-quality optics and imaging products. With its headquarters based in Tokyo, Japan, Olympus has a strong presence in several countries worldwide, catering to both professional and consumer markets. Known for its innovative and cutting-edge technologies, the company delivers a range of products, including cameras, lenses, binoculars, and audio recorders.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Olympus has successfully leveraged the power of various platforms to engage with its target audience. One of the standout aspects of their strategy is the emphasis on visual storytelling. Through captivating and visually appealing content, Olympus effectively showcases the capabilities of their products, inspiring and attracting photography enthusiasts and professionals alike. By featuring stunning imagery captured by their cameras, Olympus not only promotes their products but also establishes credibility and authority in the industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Olympus's Successful Social Media Strategy

Additionally, Olympus excels in fostering a sense of community among its followers on social media. By actively encouraging user-generated content, such as sharing photos taken with Olympus gear, the company creates a deeper connection with its audience. This approach not only provides valuable exposure for their products but also allows users to feel a sense of belonging and recognition within the Olympus community.

Conclusion

However, there are areas where Olympus could further enhance their social media marketing strategy. Firstly, while their visual content is impressive, they could benefit from diversifying their content formats. Incorporating videos, tutorials, and behind-the-scenes glimpses into their social media strategy can provide a more balanced and engaging experience for their followers. By expanding their content repertoire, Olympus can cater to different preferences and deliver a more comprehensive brand experience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video