Case Study: Old National Bank Social Media Strategy

Eager to learn how Old National Bank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Old National Bank.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Old National Bank is a reputable financial institution that operates primarily in the United States. With its headquarters in Evansville, Indiana, the bank caters to a diverse range of clients, including individuals, small businesses, and large corporations.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Old National Bank has embraced various commendable practices. Firstly, the bank actively utilizes popular social media platforms such as Facebook, Twitter, and LinkedIn to connect with its target audience. By maintaining an active and engaging presence, the bank ensures that its customers can easily access information and interact with the brand.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Old National Bank's Successful Social Media Strategy

Secondly, Old National Bank understands the importance of providing valuable content to its followers. Instead of solely promoting its financial products and services, the bank shares informative articles, videos, and infographics related to personal finance, budgeting, and investment tips. This strategy not only positions the bank as a reliable financial advisor but also helps build trust and credibility among its followers.


Moreover, Old National Bank actively engages with its customers by promptly responding to their queries, concerns, and feedback on social media. The bank's dedicated social media team ensures that every customer receives personalized attention, ultimately enhancing the overall customer experience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video