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Case Study: Old Mutual Social Media Strategy

Eager to learn how Old Mutual is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Old Mutual.

Continue reading to find out!

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Introduction

Intro:

Before: The Challenges of Social Media Marketing

Old Mutual is a multinational financial services company with headquarters in London and operations in various countries across the globe. Established in 1845, it caters to a diverse range of clients, including individuals, businesses, and institutions, providing services such as asset management, insurance, and banking.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Old Mutual's Successful Social Media Strategy

Good things about Old Mutual's social media strategy:

Conclusion

Old Mutual excels in leveraging social media platforms to engage with its target audience effectively. Firstly, their content strategy is on point, providing informative and educational materials that address the financial needs and concerns of their clients. They regularly share tips, guides, and market insights to empower their followers in making informed decisions.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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Learn how you can improve your social media marketing

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