📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Old Dominion Freight Line Social Media Strategy

Eager to learn how Old Dominion Freight Line is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Old Dominion Freight Line.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Old Dominion Freight Line, headquartered in Thomasville, North Carolina, is a leading transportation and logistics company that operates primarily in the United States. With over 240 service centers spread across the nation, Old Dominion Freight Line serves a wide range of clients, including businesses of all sizes and industries.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Old Dominion Freight Line demonstrates a number of commendable practices. Firstly, the company actively maintains a presence on various social media platforms, such as Facebook, Twitter, LinkedIn, and YouTube, to engage with its audience effectively. By utilizing multiple channels, Old Dominion Freight Line ensures that it reaches a diverse group of clients and potential customers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Old Dominion Freight Line's Successful Social Media Strategy

Secondly, the company consistently shares valuable content on its social media platforms. Old Dominion Freight Line regularly provides updates on industry trends, transportation news, and company insights. This approach not only establishes the brand as an industry expert but also demonstrates its commitment to offering valuable information to its audience.

Conclusion

Moreover, Old Dominion Freight Line effectively utilizes visual content to convey its messages. The company shares engaging and high-quality images and videos, showcasing their services, facilities, and satisfied customers. This visual content helps to grab the attention of viewers and create a stronger connection with the brand.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video