Case Study: OHB SE Social Media Strategy
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Introduction
OHB SE is a multinational company with its headquarters located in Bremen, Germany. It operates in several countries, including Germany, France, Italy, and Sweden. OHB SE primarily focuses on aerospace and technology, catering to clients in the private and public sectors.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, OHB SE has successfully utilized various strategies to engage with its audience and promote its services. Here are a few examples of what the company excels at:
After: OHB SE's Successful Social Media Strategy
1. Thought Leadership: OHB SE positions itself as an industry leader by sharing valuable insights, research, and expertise through its social media channels. By providing informative content related to aerospace and technology advancements, they establish themselves as a reliable source of information for their clients and followers.
Conclusion
2. Visual Appeal: OHB SE recognizes the power of visual content on social media. They regularly share captivating images, videos, and infographics to grab the attention of their audience. By showcasing their projects, facilities, and innovative technologies, they effectively convey their capabilities and attract potential clients.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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