Case Study: Oglethorpe Power Social Media Strategy

Eager to learn how Oglethorpe Power is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Oglethorpe Power.

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Oglethorpe Power is a prominent energy supplier headquartered in Tucker, Georgia, United States. As one of the largest electric cooperatives in the nation, Oglethorpe Power serves customers primarily in the southeastern region of the country. With their commitment to reliable and sustainable energy solutions, the company caters to a diverse clientele ranging from residential consumers to commercial and industrial enterprises in both rural and urban areas.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Oglethorpe Power has successfully leveraged various platforms to engage with their audience and promote their brand effectively. They have established a strong online presence through engaging content, regular updates, and customer interaction. By utilizing popular platforms like Facebook, Twitter, and LinkedIn, the company has been able to reach a wide range of customers and stakeholders.

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After: Oglethorpe Power's Successful Social Media Strategy

Oglethorpe Power has excelled in creating informative and educational content on social media. They consistently share updates on industry news, energy conservation tips, and community initiatives. By offering valuable resources and insights, they establish themselves as a trusted authority and build credibility among their customers. Their strategic use of visual content, such as infographics and videos, enhances the overall user experience and increases engagement levels.


However, there are some areas where Oglethorpe Power could improve their social media marketing strategy. Firstly, they could focus on diversifying their social media presence by exploring emerging platforms like Instagram and TikTok. These platforms are popular among younger demographics, providing an opportunity for the company to connect with a new audience. Additionally, investing in targeted social media advertising campaigns could help expand their reach and target specific customer segments more effectively.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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