Case Study: OGE Energy Social Media Strategy
Eager to learn how OGE Energy is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for OGE Energy.
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Introduction
OGE Energy is a leading electric utility company based in Oklahoma City, Oklahoma. It serves customers primarily in the United States, with a focus on Oklahoma and Arkansas. As a provider of reliable and affordable electricity, OGE Energy caters to residential, commercial, and industrial clients, ensuring the smooth functioning of various sectors.
Before: The Challenges of Social Media Marketing
OGE Energy has successfully leveraged social media platforms to engage with its audience and establish a strong online presence. Their social media marketing strategy encompasses several commendable aspects that contribute to their success.
After: OGE Energy's Successful Social Media Strategy
Firstly, OGE Energy consistently shares valuable content on their social media channels. They provide their followers with energy-saving tips, updates on power outages, and information about new initiatives. By offering useful and relevant information, they establish themselves as a reliable source of knowledge and build trust among their audience.
Conclusion
Secondly, the company actively encourages customer engagement on social media. OGE Energy promptly responds to customer inquiries, listens to feedback, and addresses concerns. This two-way communication fosters a sense of community and enhances the overall customer experience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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