Case Study: OC Oerlikon Social Media Strategy
Eager to learn how OC Oerlikon is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for OC Oerlikon.
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Introduction
OC Oerlikon is a global technology and engineering company with its headquarters in Switzerland. With a presence in over 120 countries, it caters to a diverse range of clients in multiple industries, including automotive, aerospace, energy, and healthcare.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, OC Oerlikon has successfully utilized various platforms to its advantage. Firstly, the company understands the importance of engaging and relevant content. It regularly shares updates about its latest innovations, projects, and collaborations. By showcasing their expertise and achievements, OC Oerlikon effectively communicates its capabilities and strengthens its brand image.
After: OC Oerlikon's Successful Social Media Strategy
In addition, OC Oerlikon creates meaningful connections with its audience by actively interacting with followers and responding to their comments and inquiries. This two-way conversation fosters trust and builds a loyal online community. The company also leverages user-generated content, sharing testimonials and success stories from satisfied customers. This approach not only highlights the value of its products and services but also encourages others to engage with the brand.
Conclusion
While OC Oerlikon has made significant strides in social media marketing, there are areas that could benefit from improvement. Firstly, the company could focus on diversifying its content formats. While text-based updates are valuable, incorporating visual elements such as videos and infographics can enhance engagement and captivate the audience's attention.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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