📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: OBIC Social Media Strategy

Eager to learn how OBIC is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for OBIC.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

OBIC is a global technology company with a strong presence in various countries such as the United States, Canada, and Australia. With its headquarters based in San Francisco, OBIC caters to a diverse range of clients, including small businesses, e-commerce platforms, and multinational corporations.

Before: The Challenges of Social Media Marketing

The company's social media marketing strategy has been effective in engaging with its audience and expanding its reach. One commendable aspect of OBIC's social media presence is its consistent and timely content creation. The company regularly shares informative and engaging posts, keeping its followers updated on industry trends, product launches, and relevant news. This helps to establish OBIC as a thought leader and keeps its clients well-informed.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: OBIC's Successful Social Media Strategy

Another positive aspect of OBIC's social media strategy is its interactive approach. The company actively encourages audience participation by utilizing polls, surveys, and open-ended questions in their posts. This not only fosters a sense of community but also provides valuable insights into customer preferences and needs.

Conclusion

Furthermore, OBIC effectively utilizes visually appealing content, such as high-quality images and videos, to capture the attention of its followers. By incorporating eye-catching visuals, the company ensures that its social media presence stands out amidst the sea of information, increasing the likelihood of engagement and brand awareness.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video