Case Study: O-I Glass Social Media Strategy
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Introduction
O-I Glass, headquartered in Perrysburg, Ohio, is a global leader in glass packaging solutions. Operating in more than 20 countries, the company serves a diverse range of clients in the food and beverage, pharmaceutical, and beauty industries.
Before: The Challenges of Social Media Marketing
On social media, O-I Glass has implemented an effective marketing strategy to engage with its target audience and improve brand awareness. Here are some of the good things the company does on social media:
After: O-I Glass's Successful Social Media Strategy
1. Compelling Visual Content: O-I Glass understands the power of visual storytelling. Through visually appealing images and videos, they showcase their innovative packaging solutions, capturing the attention of their audience and effectively conveying their message.
Conclusion
2. Thought Leadership: The company positions itself as a thought leader in the industry by sharing informative and insightful content. O-I Glass creates and shares blog posts, articles, and infographics that provide valuable industry knowledge, trends, and best practices, establishing credibility and building trust among their followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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