Case Study: NTPC Limited Social Media Strategy

Eager to learn how NTPC Limited is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for NTPC Limited.

Continue reading to find out!

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NTPC Limited, one of India's largest power companies, operates in multiple countries including India, Bangladesh, Sri Lanka, and Nigeria. With its headquarters in New Delhi, NTPC serves a diverse client base including power utilities, industrial clients, and households.

Before: The Challenges of Social Media Marketing

On social media, NTPC has excelled in several aspects. Firstly, the company actively engages with its audience through various platforms such as Facebook, Twitter, LinkedIn, and YouTube. By sharing informative content related to energy, sustainability, and industry trends, NTPC effectively establishes itself as a thought leader in the power sector. Additionally, the company regularly updates its profiles with news, events, and initiatives, providing valuable insights to its followers.

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After: NTPC Limited's Successful Social Media Strategy

Another strength of NTPC's social media strategy is its focus on community engagement. The company actively participates in discussions, encourages feedback, and responds promptly to customer queries. This fosters a sense of trust and transparency, ultimately enhancing the company's reputation and building long-term relationships with its stakeholders.


However, there are areas where NTPC's social media marketing strategy could be further improved. Firstly, the company could enhance its visual content by incorporating more videos, infographics, and images to make its posts more visually appealing and shareable. This would help attract a wider audience and increase engagement levels. Additionally, NTPC could consider diversifying its content by featuring success stories, employee spotlights, and behind-the-scenes glimpses, which would provide a more personal touch and humanize the company.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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