Case Study: NOW Inc. Social Media Strategy
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Introduction
NOW Inc. is a global company specializing in the distribution of energy and industrial products to various industries. With headquarters in the United States, it operates in multiple countries, including Canada, Australia, and Singapore. NOW Inc. primarily serves clients in the oil and gas, chemical, and manufacturing sectors.
Before: The Challenges of Social Media Marketing
On social media, NOW Inc. has displayed commendable efforts to engage with its audience and promote its products and services effectively. Firstly, the company utilizes multiple social media platforms, such as Facebook, Twitter, and LinkedIn, to reach a wider range of potential clients. This strategic approach allows them to tap into different demographics and engage with various industry professionals.
After: NOW Inc.'s Successful Social Media Strategy
Secondly, NOW Inc. regularly shares informative and relevant content on its social media channels. These posts include updates about industry trends, product launches, and company news. By providing valuable insights, NOW Inc. positions itself as an authoritative source of information in the energy and industrial sectors.
Conclusion
Moreover, NOW Inc. actively participates in online discussions by responding to comments and inquiries from followers. This personalized interaction helps in building a strong rapport and fostering trust with their online community. By addressing customer concerns promptly, NOW Inc. exhibits a customer-centric approach and shows dedication to delivering excellent service.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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