Case Study: Novocure Social Media Strategy
Eager to learn how Novocure is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Novocure.
Continue reading to find out!
Introduction
Novocure is a global oncology company focused on developing and commercializing innovative cancer treatment therapies. With headquarters in Jersey, USA, Novocure operates in various countries and has a strong presence in the United States, Europe, and Japan. The company's primary clients are patients suffering from solid tumors, in particular, those with glioblastoma (GBM), a deadly form of brain cancer.
Before: The Challenges of Social Media Marketing
On social media, Novocure has implemented several effective strategies to engage with its target audience and create brand awareness. Firstly, the company actively shares inspiring patient stories and testimonials, highlighting the positive impact of its treatment options. By showcasing real-life experiences, Novocure connects with patients, caregivers, and the wider oncology community, instilling hope and trust in their offerings.
After: Novocure's Successful Social Media Strategy
Secondly, Novocure's social media channels serve as a platform for educational content on cancer treatment and related topics. The company shares informative videos, infographics, and articles, helping patients and healthcare professionals stay informed about the latest advancements and treatment options. This approach establishes Novocure as a thought leader in the field, fostering credibility and expertise in the eyes of its followers.
Conclusion
Moreover, Novocure effectively utilizes social media platforms to promote awareness events, conferences, and clinical trials. By broadcasting such activities, the company engages with its audience and encourages participation in important initiatives, ultimately contributing to advancements in cancer research and patient care.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
