Case Study: NorthWestern Social Media Strategy
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Furthermore, NorthWestern actively encourages user-generated content. They run contests, campaigns, and challenges that motivate their followers to create and share content related to the brand. By doing so, they not only increase engagement but also leverage the power of user advocacy, as customers become brand ambassadors promoting NorthWestern's offerings to their own networks.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.