Introduction

Introduction:

Before: The Challenges of Social Media Marketing

Northern Trust is a global financial services company with its headquarters in Chicago, Illinois. With offices in over 20 countries, including the United States, Canada, Europe, and Asia, the company caters to a diverse clientele that includes institutional investors, corporations, and high-net-worth individuals.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

Conclusion

Northern Trust has successfully leveraged social media platforms to engage with its target audience and foster brand awareness. By embracing a multi-channel approach, the company has effectively utilized platforms such as LinkedIn, Twitter, and YouTube to showcase its expertise in the financial industry. Through thought leadership articles, informative videos, and industry insights, Northern Trust has managed to establish itself as a trusted resource and stay connected with its clients and prospects.

Case Study: Northern Trust Social Media Strategy

Introduction

Before: The Challenges of Social Media Marketing

After: Northern Trust's Successful Social Media Strategy

Conclusion

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