Case Study: Northeast Utilities Social Media Strategy

Eager to learn how Northeast Utilities is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Northeast Utilities.

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Northeast Utilities, headquartered in the United States, is a prominent energy company that serves customers primarily in the New England region. With a focus on delivering reliable electricity and gas services, the company caters to both residential and commercial clients. By utilizing social media platforms, Northeast Utilities effectively engages with its audience, shares valuable information, and promotes its commitment to sustainable energy practices.

Before: The Challenges of Social Media Marketing

On social media, Northeast Utilities showcases its dedication to customer satisfaction and community engagement. The company regularly responds to customer queries, offers assistance, and addresses concerns in a timely manner. By actively participating in conversations on platforms like Twitter and Facebook, Northeast Utilities shows that it values its customers' feedback and strives to provide exceptional service.

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After: Northeast Utilities's Successful Social Media Strategy

Furthermore, Northeast Utilities actively uses social media to educate and inform its audience. The company shares energy-saving tips, updates on power outages, and promotes energy efficiency programs. By providing useful and relevant content, Northeast Utilities establishes itself as an authoritative source of information, ensuring that its customers are well-informed about energy conservation and sustainability.


Despite its strong presence on social media, there are areas where Northeast Utilities can improve its marketing strategy. Firstly, the company could enhance its visual content by incorporating more engaging and visually appealing graphics, images, and videos. By doing so, Northeast Utilities can effectively capture the attention of its audience and increase engagement.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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