Case Study: Norma Group Social Media Strategy
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Introduction
Norma Group, a global market leader in engineered joining technology, operates in over 100 countries worldwide, with its headquarters located in Maintal, Germany. The company primarily focuses on providing innovative joining solutions for a wide range of industries, including automotive, water management, and heating, ventilation, and air conditioning (HVAC) systems.
Before: The Challenges of Social Media Marketing
On social media, Norma Group has successfully implemented various strategies to engage with its target audience and promote its products and services. Firstly, the company maintains an active presence on popular social media platforms, such as Facebook, Twitter, LinkedIn, and YouTube, ensuring it reaches a diverse user base.


After: Norma Group's Successful Social Media Strategy
One of the strengths of Norma Group's social media marketing strategy is its emphasis on educational and informative content. Through engaging videos, articles, and infographics, the company effectively educates its audience about the benefits and applications of its joining technology. By showcasing real-world case studies and success stories, Norma Group demonstrates its expertise and builds trust among potential clients.
Conclusion
Norma Group also excels in fostering customer engagement and interaction on social media. The company regularly responds to customer inquiries, comments, and feedback, creating a sense of community and personalized communication. By actively engaging with customers, Norma Group strengthens its brand reputation and increases customer loyalty.


Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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